Owner & Chief Opportunities Officer
Tracey Rosen is a seasoned public relations professional with more than 20 years of experience in media relations, crisis communications, social media marketing, event management, and public speaking. After managing the business development, client relations, account strategy, and HR for Productivity, Inc. for approximately six years, Tracey acquired the firm in 2008 and renamed it Productivity PR, Inc. Under Tracey’s direction as the President & CEO she has expanded the firm’s services, capabilities and expertise focusing on a personalized approach.
Prior to joining Productivity, Tracey served as the PR Manager for plush and gift manufacturer Applause, LLC, where she realized her love for promoting consumer products by honing her management skills and maintaining close relationships with trade media. Beyond PR, she also managed the company's trade advertising, developed and managed Applause-for-A-Cause community outreach program, developed numerous marketing items including an interactive catalog, secured numerous product placements on primetime television, executive presentations, and maintained communications with Applause's licensing partners.
During her tenure as a Senior Account Executive at Manning Selvage & Lee (MS&L), she specialized in high-tech representing such clients as EarthLink, NEC Systems, QAD, Axient Communications, Motorola's Networking and Computing Systems Division, Philips Consumer Electronics, ViewSonic, and Homestore.com. She also assisted with consumer product accounts such as Nestle, Sunkist and Procter & Gamble. Her responsibilities included strategic counsel, media relations in trade and vertical markets, trade show outreach and coordination, speaking programs, marketing materials, crisis communications, and awards and reviews programs.
Prior to joining MS&L, Tracey held the position of account executive at The Robbins Group. There, she specialized in event management and corporate and consumer communications on behalf of clients such as Target Stores, Discover Private Issue Credit Card, Miller Lite/AVP Pro Beach Volleyball Tour, and others. In addition, she provided marketing efforts for The Robbins Group's speakers' bureau - Speakers Source.
Tracey also volunteers her time to support programs associated with the Shalom Institute and Camp JCA Shalom as well as the Cystic Fibrosis Foundation’s annual Evening With the California Winemasters event by providing public relations, auction solicitation, and on-site logistics with some of the best wineries and restaurants throughout California. In 2009, she was recognized by the San Fernando Valley Business Journal and nominated for its annual Women in Business Award, won the 40 Under 40 Award in 2010, and was named as a finalist in 2012 for the Small Business Provider Award.