Productivity PR
utilizes the power of the media to attract high-profile local, regional and
national attention. After exploring comprehensive options on how to best
position our clients' products and/or services to the media, we encapsulate the
most newsworthy elements along with each client's philosophy, history, and
corporate vision into strategically written press materials. By drafting
original, effective consumer and trade press releases and media pitches, and
distributing them to media contacts with whom we have established close working
relationships, Productivity PR will attract the right kind of press from the
right media outlets for your target markets.
Trade Outreach - Trade Journals
Editorial placements
in select trade industry publications will allow buyers and industry
professionals to realize and appreciate the significant sales and profits that your
products/services can generate, ultimately stimulating new distribution
opportunities.
|
|
National and Regional Consumer Outreach - Magazines
Editorial coverage in
national and regional consumer lifestyle magazines will serve to build powerful
brand and product recognition.
National and Regional Consumer Outreach - Newspapers
To expand consumer
awareness and generate consumer demand and sales, Productivity PR will pursue
editorial placements in metro-city newspaper publications within the top U.S.
metro-city markets.
| |
| Consumer Outreach - Television Broadcasts
Productivity PR will
dedicate significant attention to acquiring high-profile broadcast media
placements for your products/services. We will pitch your products/services to
national network and cable broadcasts that reflect the interests of target
market audiences, including daytime and primetime television broadcasts as well
as national network and cable broadcasts.
|
Consumer Outreach - Internet /Online Viral Marketing
Productivity PR will
research and contact appropriate Web sites, blogs and select online social
networking sites for editorial placement and posting opportunities that serve
to deliver powerful brand and product messaging about your product to target
market consumers.
| |
Holiday Gift Guides
To help stimulate
retail sales during the most consumer-active months of the year, Productivity
PR direct press materials for many of our client's products to Gift Guide and
New Product editors of select newspapers, magazines, Web sites and television
programs across the country. These media outlets dedicate significant editorial
space to innovative products, especially prior to and during the Mother's Day,
Father's Day, and the 4th Quarter holiday seasons.
Electronic Press Kits
In addition to the
standard press kit format, Productivity PR develops online Electronic Press
Kits (EPK) for instant delivery to select media contacts. The EPK will include
press releases, high-resolution photography, complete product and company
contact information, as well as a link to each client's Web site. The EPK can
also be used by our clients as an electronic sales tool to help garner
distribution and inform trade industry buyers about their products including
pricing information, p.o.p.'s, etc.
|
| Product Reviews / Awards
Productivity PR researches industry and
publication award opportunities and directs press material and samples to award
committees and product review boards for future consideration and product
reviews for upcoming publications.
|
Trade Show Support
Productivity PR will prepare all press kits and alert the media to all trade show exhibits, in-store demonstrations, professional endorsements, retail placements, and product tie-ins to ensure the widest possible media and editorial coverage. In addition, we can research additional potential trade shows to exhibit at, sponsorship opportunities, coordinate press announcements, or provide on-site support meeting media at the booth, product launches, parties, etc.
Promotional Events
In addition to promoting events for our clients, Productivity PR is available to consult on, create, initiate and coordinate promotional events, research celebrity-driven event opportunities and swag bags, research and negotiate event sponsorship opportunities, source vendors and support staff for events, provide on-site event management, and support the event as needed.
|
Celebrity Outreach
Productivity PR can
recommend a list of celebrities and/or their children that might be interested
in your product and send a gifted sample with a personalized letter to the
appropriate manger, agent and/or publicist which will ensure delivery of the
item to the intended celebrity (as well as confirm sizes, favorite colors, etc.
as needed). In addition, Productivity PR
can identify and help negotiate participation fees for celebrity gift suites at
award shows, high-profile events, and premiere events. If celebrity photos or "thank you" letters
have been secured, we will contact the appropriate celebrity-driven magazines
and Web sites to generate media coverage and awareness. Please note that products that can be easily
visible by paparazzi photographs while the celebrity is "out and about" are ideal.
| |
|
