Our Services
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Our Services

Productivity PR utilizes the power of the media to attract high-profile local, regional and national attention. After exploring comprehensive options on how to best position our clients' products and/or services to the media, we encapsulate the most newsworthy elements along with each client's philosophy, history, and corporate vision into strategically written press materials. By drafting original, effective consumer and trade press releases and media pitches, and distributing them to media contacts with whom we have established close working relationships, Productivity PR will attract the right kind of press from the right media outlets for your target markets.

National and Regional Consumer Outreach - Magazines: Editorial coverage in national and regional consumer lifestyle magazines will serve to build powerful brand and product recognition.
National and Regional Consumer Outreach - Newspapers: To expand consumer awareness and generate consumer demand and sales, Productivity PR will pursue editorial placements in metro-city newspaper publications within the top U.S. metro-city markets.
Consumer Outreach - Television Broadcasts: Productivity PR will dedicate significant attention to acquiring high-profile broadcast media placements for your products/services. We will pitch your products/services to national network and cable broadcasts that reflect the interests of target market audiences, including daytime and primetime television broadcasts as well as national network and cable broadcasts.
Consumer Outreach - Internet /Online Viral Marketing: Productivity PR will research and contact appropriate Web sites, blogs and select online social networking sites for editorial placement and posting opportunities that serve to deliver powerful brand and product messaging about your product to target market consumers.
Social Networking - Facebook & Twitter: Productivity PR harnesses the power of social networking communities such as Facebook and Twitter to create and manage custom fan pages, custom Twitter backgrounds, post media coverage and / or promotions, and increase awareness of news announcements, story ideas, and new distribution or services.
Holiday Gift Guides: To help stimulate retail sales during the most consumer-active months of the year, Productivity PR directs press materials for many of our client's products to Gift Guide and New Product editors of select newspapers, magazines, Web sites and television programs across the country. These media outlets dedicate significant editorial space to innovative products, especially prior to and during the Mother's Day, Father's Day, and the 4th Quarter holiday seasons.
Trade Outreach - Trade Journals: Editorial placements in select trade industry publications will allow buyers and industry professionals to realize and appreciate the significant sales and profits that your products/services can generate, ultimately stimulating new distribution opportunities.
Electronic Press Kits: In addition to the standard press kit format, Productivity PR develops online Electronic Press Kits (EPK) for instant delivery to select media contacts. The EPK will include press releases, high-resolution photography, complete product and company contact information, as well as a link to each client's Web site. The EPK can also be used by our clients as an electronic sales tool to help garner distribution and inform trade industry buyers about their products including pricing information, p.o.p.'s, etc.
Product Reviews / Awards: In addition to the standard press kit format, Productivity PR develops online Electronic Press Kits (EPK) for instant delivery to select media contacts. The EPK will include press releases, high-resolution photography, complete product and company contact information, as well as a link to each client's Web site. The EPK can also be used by our clients as an electronic sales tool to help garner distribution and inform trade industry buyers about their products including pricing information, p.o.p.'s, etc.
Trade Show Support: Productivity PR will prepare all press kits and alert the media to all trade show exhibits, in-store demonstrations, professional endorsements, retail placements, and product tie-ins to ensure the widest possible media and editorial coverage. In addition, we can research additional potential trade shows to exhibit at, sponsorship opportunities, coordinate press announcements, or provide on-site support meeting media at the booth, product launches, parties, etc.
Promotional Events: In addition to promoting events for our clients, Productivity PR is available to consult on, create, initiate and coordinate promotional events, research celebrity-driven event opportunities and swag bags, research and negotiate event sponsorship opportunities, source vendors and support staff for events, provide on-site event management, and support the event as needed.
Celebrity Outreach: Productivity PR can recommend a list of celebrities and/or their children that might be interested in your product and send a gifted sample with a personalized letter to the appropriate manager, agent and/or publicist which will ensure delivery of the item to the intended celebrity (as well as confirm sizes, favorite colors, etc. as needed). In addition, Productivity PR can identify and help negotiate participation fees for celebrity gift suites at award shows, high-profile events, and premiere events. If celebrity photos or "thank you" letters have been secured, we will contact the appropriate celebrity-driven magazines and Web sites to generate media coverage and awareness. Please note that products that can be easily visible by paparazzi photographs while the celebrity is "out and about" are ideal.